THE DIFFERENCE BETWEEN GETTING BY AND GETTING AHEAD
BDSA’s NEW Basket Analytics provides deeper data on basket value and basket composition across the whole store and within a brand or category. Retailers and manufacturers will develop winning cross-selling and up-selling strategies to maximize overall store and brand sales.
- Maximize store and brand sales
through deeper basket diagnostics.
- Drillable by channel, by category, AND by brand
- Brands will:
- Identify and action on basket affinities to drive innovation and product portfolio management.
- Develop strong retailer sales stories to gain optimal shelf-space.
- Optimize marketing mix and promotional planning
- Retailers will:
- Develop category and brand cross-selling strategies
- Optimize assortment and maximize shelf space
- Grow the overall basket size through better basket understanding, identifying upsell opportunities, and budtender training