COVID-19 has affected every segment of the wine industry including with how our consumers are making their purchasing decisions. What about cannabis? How has the pandemic impacted that industry? What correlation can be drawn between consumer behavior in wine vs. cannabis? What can the data tell us about what we can expect in 2021?
This session, presented by Wine & Weed Symposium Alumni speaker, Jessica Lukas of BDSA, will take a deep dive into cannabis and wine consumer behavior, highlight similarities, differences and what both industries might expect as we head into 2021.