Pricing Compression in an Evolving Cannabis Market

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Watch this on-demand webinar on pricing in the cannabis industry. BDSA gives an overview of key data-backed insights on cannabis pricing and then makes way for a lively panel discussion with top experts from the cannabis industry.

  • How pricing drives consumers’ decisions
  • Price compression – what this means in the cannabis industry, which categories are most affected and how it changes basket size and composition
  • Price elasticity comparison by market
  • Differences in how brands perceive pricing versus how retailers perceive pricing