Watch this on-demand webinar on pricing in the cannabis industry. BDSA gives an overview of key data-backed insights on cannabis pricing and then makes way for a lively panel discussion with top experts from the cannabis industry.
- How pricing drives consumers’ decisions
- Price compression – what this means in the cannabis industry, which categories are most affected and how it changes basket size and composition
- Price elasticity comparison by market
- Differences in how brands perceive pricing versus how retailers perceive pricing